Ram, in this video, discusses the first two arrows of the 6 Arrows Framework, which are Market Relevance and Value Creation.
He says that everyone has great business ideas, but how many of them are actually relevant to the market in question? Are you creating a market need or are you addressing an already existing need? He also talks about the Market Relevance Template which will help minimise errors at the early stages of business.
As for the second arrow, i.e., Value creation for the Stakeholders, he tells us that the stakeholders are continuously changing and are never constant.